1. You pull into your local filling station. (In my case an ESSO near work)
2. You start pumping at the self serve pump (because when was the last time you saw a full serve?)
3. A video screen and audio system jump to life, innondating you with the latest and greatest in obnoxious advertisements. Products you can of course by at your local ESSO station.
4. You continue to listen to these looped advertisements during the duration of your fill. Of course, you can now no longer leave the pump pumping and utilize the auto shut off feature of the pump. You know the one we all grew up with that allowed you to wash your windows while the tank filled. No, these have conveniently been taken away due to “safety issues”. Call me a conspiracy freak, but I find this highly suspect. But even if there are legitimate concerns over safety, I still have issue with people taking advantage of the fact that I am forced to stand in one spot for a few minutes and take it upon themselves to force adverts down my throat.
5. Don’t look for the mute button. There is no mute. No shut off at all short of finishing your transaction.

I have issue with this. I like to have a choice, but it seems that my only choice in this situation is to avoid Esso, as I have not seen this method used by other retailers at this time. But I suppose it’s just a matter of time….